We have conducted so many focus groups and surveys designed to identify the strengths and weaknesses of talentless dweebs. And then management entirely ignores our advice.
We try to find out what viewers and users think over a lousy cup of coffee. You can't trust most of it, since most paid respondents are first class bloviators. But it sure is fun.
We help our clients figure out what kind of stuff will attract the most eyeballs and make the most money. The insane ravings of the right wing are a good place to start.
But I suggest philosophy instead.