what we think
We are a marketing research and business strategy consulting practice...
Driven by a commitment to derive meaning from data and help our clients apply the insight directly to their strategic and tactical decision-making
Informed by an interdisciplinary perspective rooted in the humanities and social sciences
Grounded in the belief that the person who is the subject of marketing research is best understood when thought about holistically in the context of the city square: that vital crossroads where ideas, emotions, and aspirations are exchanged along with the goods and services produced by a wide range of organizations operating both for profit and for the public good.