Case Studies
As a full-service research firm, we’ve had the opportunity to partner with a wide range of clients across industries to conduct projects that employ all kinds of research methodologies. Check out some examples of our recent work below to get a sense of how we tend to tackle research problems, and how we commit to making sure our projects have long-term impact for our partners.
News programming for a new audience
A legacy nightly TV news program was interested in using primary research to understand their current audiences and explore what it would take to find and adopt new viewers.
The evolution of sports viewing
A TV-based sports media company had begun facing declines in the consumption of its content on traditional platforms, especially among younger viewers.
Showcasing audience insight
Since PBS first contracted with Nielsen to provide full-time national television audience measurement,
What’s in a name?
A major media company had just received the results of a comprehensive segmentation of our audience utilizing advance statistical technique.
Calling all makers
A non-profit established to improve architectural education and research set out to uncover insights that would help boost application and enrollment
The power of college brands
One of the US’ largest and oldest collegiate licensing companies—serving as a resource for its collegiate partners in managing their licensing programs
Finding new viewers through segmentation
A major public television station set out to conduct research that would drive strategic planning for the organization,
Exploring the feasibility of an arts channel
A major public television station set out to conduct consumer research around the feasibility and direction of a new Arts video content service.
COVID’s impact on the workplace
Following a year in which the COVID-19 pandemic disrupted nearly all aspects of work and home life, HBS Online (the online learning platform for Harvard Business School)
Fighting fare evasion
A regional rail system was looking to conduct research specifically around the topic of fare evasion.
So many vitamins…But which to choose?
A vitamin and supplement company wanted to take its growth in the consumer market place to the next level by garnering first hand consumer
Grass vs. Grain
An agricultural interest group that focuses on supporting the ecosystem and economy of homegrown lamb was looking to better understand consumer perceptions
News programming for a new audience
A legacy nightly TV news program was interested in using primary research to understand their current audiences and explore what it would take to find and adopt new viewers.
The evolution of sports viewing
A TV-based sports media company had begun facing declines in the consumption of its content on traditional platforms, especially among younger viewers.
Showcasing audience insight
Since PBS first contracted with Nielsen to provide full-time national television audience measurement,
Finding new viewers through segmentation
A major public television station set out to conduct research that would drive strategic planning for the organization,
Exploring the feasibility of an arts channel
A major public television station set out to conduct consumer research around the feasibility and direction of a new Arts video content service.
COVID’s impact on the workplace
Following a year in which the COVID-19 pandemic disrupted nearly all aspects of work and home life, HBS Online (the online learning platform for Harvard Business School)
What’s in a name?
A major media company had just received the results of a comprehensive segmentation of our audience utilizing advance statistical technique.
Calling all makers
A non-profit established to improve architectural education and research set out to uncover insights that would help boost application and enrollment
The power of college brands
One of the US’ largest and oldest collegiate licensing companies—serving as a resource for its collegiate partners in managing their licensing programs
So many vitamins…But which to choose?
A vitamin and supplement company wanted to take its growth in the consumer market place to the next level by garnering first hand consumer
Fighting fare evasion
A regional rail system was looking to conduct research specifically around the topic of fare evasion.
Grass vs. Grain
An agricultural interest group that focuses on supporting the ecosystem and economy of homegrown lamb was looking to better understand consumer perceptions